Industry Benchmark Sources
Consult this optional list only when a report needs an external industry benchmark. Prefer one directly comparable source; add more only when differences in sample or method matter.
| Measure type | Candidate sources |
|---|---|
| Web traffic, CTR, engagement | SimilarWeb, SEMrush, Comscore, Adobe Analytics Benchmarks |
| Search behavior | Google Search Console industry benchmarks, SparkToro |
| News or media consumption | Reuters Institute Digital News Report, Pew Research Center, Nielsen |
| E-commerce, conversion | Salesforce State of Commerce, Adobe Commerce Report, eMarketer / Insider Intelligence |
| Social media | Sprout Social Benchmarks, Hootsuite Digital Report, DataReportal |
| Email marketing | Mailchimp Industry Benchmarks, HubSpot Marketing Report |
| App or mobile | data.ai, Sensor Tower, Apptopia |
| Advertising | IAB Internet Advertising Revenue Report, Statista, WARC |
| General aggregator | Statista, Gartner, Forrester, McKinsey Global Institute |